Resume

Christopher Zook

Work Experience

360 Market Reach
Marketing Strategist | March ’22 – Present

Responsibilities

  • Conceptualize, strategize, execute, analyze, improve, & report on all digital marketing initiatives
  • Own all web-based content, including text, images, videos, and interactives
  • Own all SEO, PPC, social media, and email work
  • Own all HubSpot assets and processes
  • Own all WordPress assets and processes
  • Manage external agency relationships
  • Monitor and report on competitor activity
  • Advise on cost-effective means of earning new leads and growing brand awareness
  • Continually monitor CRM data for areas of opportunity
  • Coach team members on inbound marketing methodology and HubSpot use

Achievements

  • Planned, executed, & analyzed company’s first lead nurture initiatives
  • Grew organic leads by 15%
  • Launched 6 individual marketing campaigns totaling 150+ inbound leads

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Bluleadz
Marketing Strategist | Oct ’21 – March ’22

Responsibilities

  • Managed client work for 4-11 clients at a time
  • Provided primary point-of-contact service for all clients
  • Managed projects requiring input from colleagues
  • Advised agency specialists, when necessary
  • Monitored results to verify performance of strategy and tactics
  • Prepped, hosted, and managed recurring client meetings
  • Provided supplemental support to other colleagues and teams as needed

Achievements

  • Managed 11 clients at a time through HubSpot training, goal-setting, strategizing, and execution
  • Earned “Client-Centric Award” two months after joining
  • Earned $10,000+ in one month in upsells
  • Earned 6 HubSpot marketplace reviews from clients

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Impulse Creative
Inbound Marketer | Nov ’19 – Oct ’21

Responsibilities

  • Managed client work for 4-6 clients at a time
  • Provided primary point-of-contact service for all clients
  • Managed projects requiring input from colleagues
  • Created overall marketing strategy and subsequent tactics for implementation
  • Monitored results to verify performance of strategy and tactics
  • Reported data to client along with recommendations for monthly or quarterly goals
  • Adhered to OKR structure for goal and milestone creation
  • Ensured clients were served quickly and appropriately to provide satisfaction while ensuring paid time allotment stayed within budget
  • Prepped, hosted, and managed recurring client meetings
  • Ran discovery processes and meetings with clients who may purchase retainers
  • Provided supplemental support to other colleagues and teams as needed

Achievements

  • Managed three clients consistently through COVID-19 economic downturn to either break even or improve during recession
  • Managed a total of 11 clients over two years (6 current)
  • Improved deliverables and relationship through consistency, new ideas, and brainstorming sessions with highest-paying client
  • Improved post-COVID PPC ROI to unexpected profit levels in August 2021
  • Iterated upon company audit process to improve efficiency and procedure
  • Conducted largest client audit in company history at the time
  • Self-taught CSS to address minor code needs for clients without requiring dev tickets or time from high-level developers

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Applied Educational Systems
Marketing Manager | July ’17 – Nov ’19

Responsibilities

  • Determined, planned, executed, reported, & accepted accountability on and for all marketing activities
  • Oversaw small team of content-focused specialists
  • Planned, maintained, & fulfilled editorial calendar
    • 2 blogs per week
    • 2 website pages per week
    • 2 videos per week
    • 4 accompanying social posts to promote
  • Collaborated with cross-departmental representatives to create marketing materials for the entirety of the customer experience
    • New visitor
    • Lead
    • Customer
    • Recurring customer
  • Managed & executed recurring surveys, such as NPS
  • Planned, wrote, designed, & implemented sales collateral
  • Managed HubSpot portal and data properties for integrity and necessity
  • Collaborated with third-party marketing team for peripheral marketing needs and consultation

Achievements

  • Grew database of paying customers by more than 2x
  • Grew leads by more than 3x
  • Created specific documents and collateral for sales team
  • Self-taught Adobe suite for video production
  • Self-taught videography for video filming
  • Created standards for written, image, and video content
  • Wrote more than 537,000 words for company website
  • Improved third-party database rankings from 40,000,000 to 4,000,000
  • 100% of all marketing and advertising work was done with no direct investment in platforms

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WebFX
In-House Marketer | Apr ’15 – July ’19

Responsibilities & Achievements

  • Performed in-house marketing for a marketing agency
  • Conceptualized, managed, & fulfilled content calendars for:
    • Blog (shared with colleagues)
      • 4 / month
    • Website pages (shared with colleagues)
      • 4 / month
    • Email nurture and newsletter (shared with colleagues)
      • 2 / month
    • Downloadable ebooks (exclusive)
      • 1 / month
    • 10X content (exclusive)
      • 1 / month
    • Infographics (exclusive)
      • 2 / month
    • Videos (exclusive)
      • 2 / month
  • Documented & maintained compliance for company with lending agent to ensure property and company expansion

—

WebstaurantStore
Content & SEO Writer | June ’11 – Apr ’15

Responsibilities & Achievements

  • Created text content for ecommerce products
  • Completed more than 100,000 product descriptions

Tool & Skill Proficiencies

HubSpot ★★★★★

Microsoft Suite ★★★★★

Writing & editing ★★★★★

Videography ★★★★

Audiography ★★★★

Slack ★★★★

MailChimp ★★★★

Constant Contact ★★★★

Canva ★★★★

Adobe Suite ★★★

Non-Work Hobbies

  • Created & managed local-oriented website about my hometown
    • Exclusively grew website through SEO
  • Wrote 3 novels
  • Created & managed 6 podcasts
  • Self-taught real estate law and practices to become landlord
  • Self-taught image editing software (GIMP 2.0)
  • Currently learning streaming and virtual audio practices (OBS)

Misc.

  • Favorite book: The Stand by Stephen King
  • Favorite board game: Settlers of Catan
  • Favorite video game: Final Fantasy Tactics
  • Favorite actor: Donald Glover
  • Favorite actress: Jennifer Connelly
  • Favorite voice: Keith David

Want to talk?

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